about
One engineer. The person you talk to is the person doing the work.
Plainly Innovate is me, Manny Dinssa. I build the software, automation and integrations that growing companies run on, and I stay with it after launch. No hand-offs, no account managers, no one you have never met making decisions about your system.
Who I am
I'm Manny Dinssa, a senior software engineer. My background is in large, high-stakes systems that have to stay up, including software for a national public service. I bring that standard to growing companies: fixed scopes, weekly updates, documentation, and systems still working a year later.
Principles
Boring beats clever.
The best system is the one nobody has to think about. I choose proven, well understood tools over the newest ones, so what I build is easy to run, easy to fix and easy to hand on.
Fewer tools, wired well.
Most operations need less software than they own. Before adding anything new, I look at what you already pay for and make it work together properly.
Write it down.
If it isn't documented, it doesn't exist. Every system comes with notes a non-engineer can follow, so you are never dependent on one person's memory, including mine.
Why not an agency
You deal with the person doing the work, from the first call to the last fix.
How I work in practice
how I work →Weekly written updates
What got done, what's next, anything blocking.
A staging link from week one
Try it and comment long before launch.
Documentation and handover
Plain-English notes and a walkthrough call for your team.
Support after launch
Kept running and improved for as long as you want.
Want to work on this together?
Five questions, two minutes, free. A reply within 48 hours.