Plainly Innovate Start a project
BUILT & MAINTAINED BY ONE ENGINEER

for companies whose operations have outgrown spreadsheets and off-the-shelf tools

Seventeen tools.
One system.

Most operations run on a tangle of software that nearly works, held together by spreadsheets and someone's memory. Plainly Innovate builds the operational software, the automation and the integrations underneath, and wires the lot into one system that holds.

Not an agency. One senior engineer who builds systems that stay up and keep people's data safe, taking on a small number of companies that want their operation to run properly.

Begin discovery → five questions · two minutes · a reply in 48h

Build. Automate. Connect. Integrate.

01

Where the rigour comes from

Engineering systems built for the best uptime, engineered to scale, and trusted with sensitive data, including a national service holding the records of more than 150,000 people. That discipline now works for operations your size.

the person behind the work →
02

The way in

how I work →
STEP 1
Discovery

Five questions, two minutes, a reply within 48 hours. If it looks like a fit, a short call.

begin discovery →
STEP 2
Diagnostic

A written assessment of how your operation actually runs and where it leaks time and money, with a costed plan at the end.

STEP 3
Build

Custom software, integrations and automation. Scoped from the diagnostic, or directly where the problem is already clearly defined.

BuildAutomateConnectIntegrate
STEP 4
Support

Nothing gets built and abandoned. What ships stays looked after: running, monitored, improved, for as long as you want it to be.

03
04

The person behind the work

I'm Manny Dinssa, a senior software engineer. I've spent my career on systems where a bug wasn't an inconvenience; it was someone unable to do something that mattered to them. That environment teaches you how to build things that don't fall over, how to write down what you did, and how to say "no, that won't work" before it costs anyone money.

Plainly Innovate exists because growing companies deserve that standard too, and almost never get it. Fixed scopes, weekly updates, documentation, and systems that are still working a year later. That's the whole pitch.

Manny Dinssa, founder of Plainly Innovate
Manny Dinssa
Founder & Engineer
Boring beats clever. The best system is the one nobody has to think about.
Fewer tools, wired well. Most operations need less software than they own.
Write it down. If it isn't documented, it doesn't exist.
05

Has your operation outgrown its tools?

five questions, two minutes, a considered reply within 48 hours.

Begin discovery →